This talk flips data science on its head and shows the serious consequences that this ignorance about the true nature of data can lead to.

David J Hand, Emeritus Professor of Mathematics and Senior Research Investigator, Imperial College London

Whereas most explorations of data science focus on its power, this talk points out that your data are almost always incomplete, approximate, inadequate, or misleading. It shows the serious consequences that this ignorance about the true nature of data can lead to, with many real examples, ranging from medical mishaps to space shot disasters and business failures.

Recognising the inadequacy of real data leads to a new perspective, a new way of looking at standard statistical tools, and a new unification of cutting edge machine learning and data mining methods, achieved through the strategic application of ignorance.

Professor Hand is author of the book ‘Dark Data’ - Why what you don’t know matters:

“This insightful book should be required reading for everyone in an age when ‘fake news’ and the explosion of data go hand in hand."


“[A] penetrating study of missing (‘dark’) data and its impacts on decisions . . . Hand offers expert training, from recognizing when facts are being cherry-picked to designing randomized trials. A book illuminating shadowed corners in science, medicine and policy.”

This lecture was originally scheduled as an in-person event at Imperial College London. However we felt it was prudent to change this to a virtual event, thank you for your understanding!

Simply register in advance for this live streamed lecture by booking your place below and you will be sent a zoom link and login instructions one day before the event.

We hope you enjoy this live lecture, part of our programme of events for the academic year 2020/21.

Book a place

Ticket Quantity Price

Public ticket

Decrease Increase £0.00

Member of Friends

Decrease Increase £0.00

Member's guest

Decrease Increase £0.00

Imperial staff

Decrease Increase £0.00

Imperial students

Decrease Increase £0.00

Student - school, college

Decrease Increase £0.00


Item Quantity Price


Sold out