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China: From imitation to innovation

Wednesday 24th January 2018 @ 18:30

George S Yip, Professor of Marketing and Strategy, Imperial College Business School

This event is open to Members and their Guests.

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China is moving aggressively from imitation to innovation. How should Western businesses prepare for this tidal wave and ride it? What messages are there for Chinese companies? Professor Yip author of China's Next Strategic Advantage explains.

Venue: 170 Queens Gate, Imperial College London

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